For over seven years, Tech Superpowers has been working with WBUR to support their unique mix of quality news and informational programming. With coverage from BBC World Service to original programming like On Point and Here and Now, WBUR has always been a leader in keeping Boston area radio listeners in tune with the latest happenings in New England and around the world.

Our support of WBUR comes through underwriting and joint promotions. We have a choice to put our marketing dollars into many possible media and companies, both for-profit and non-profit, and we choose WBUR underwriting because it's an effective way to get out word about our company while supporting a worthy cause. Even so, we don't kid ourselves - it is still advertising.

Tech Superpowers has donated over 20 laptops and iPods as part of promotions that enters WBUR listeners and supporters in a random drawing to win the newest Apple gear. This now-quarterly laptop promotion has helped WBUR continue with its programming and helps to reduce the amount of on-air funding pledge drives. We were also integral in providing essential hardware to enable their Quicktime-compatible streaming in 2003, which helped to bring live streaming of the station's broadcasts to Mac users around the world.

We're proud to be a WBUR sponsor, and we think we're in good company. In fact, some of our own clients are or have been corporate WBUR supporters, including Cahoots Design, CMN Design, Sel De La Terre, and Nixon Peabody LLP.

To find out more about WBUR, go to their website at http://www.wbur.org.

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