Last week, Apple made a somewhat understated announcement of the coming of their new iPhone software, version 2.0, and the software developer's kit in late June. While this wasn't a Steve Job-sian big media event, it was covered by technology and Mac press in detail.

Last week, Apple released the version 1.1.1 firmware update for the iPhone. With relatively little fanfare, iTunes now installs new software onto the iPhone to provide some great new features, including the addition of the iTunes Music Store so you can download music directly to the iPhone via WiFi.