All of today's social media – blogging, podcasting, twitter, etc. - are a combination of technology and content. Without both, you can't succeed in telling a story or getting the word out. For a lot of companies, that means getting IT and marketing in the same room talking to each other.

TSP is in a unique position, where we are both technologists and marketing folks – in that we have a business that sells products and services for technology. So when it comes to solving these problems, we frequently try to do everything ourselves (for better of for worse) – it's in our blood.

While this can sometimes come at the detriment of our free time, it does mean that we do get to learn a lot about both sides of the proverbial coin, more so than if we simply outsourced the technology or marketing-speak to someone else.

That process is beginning again, as we tackle podcasting: the posting of audio and video content in a blog-like form. Today, I'd like to give you a little bit of insight into how we're looking at the technical side of becoming podcasters – especially audio.