A few weeks ago, we were faced with a tough decision: We had found a great, new spot for our Boston HQ at 29 Stanhope Street, but moving immediately meant paying for our old space at 252 Newbury Street at the same time as our new office.
However, not moving meant putting our new business strategy of solely focusing on Apple business and VIP customers on hold for a couple months. We determined that a pivot of our business now was best - there's no point in putting the future on hold.
So that left the question: What should we do with our old space? In the "normal" business world, our choice was one of two things: (a) find someone to sublet the space for a couple months at full rate or (b) pay a real estate agent to get someone into the space (which would cost us at least a month of rent). In true Tech Superpowers fashion, we chose to do neither.